My Wal-Mart has the new CoverGirl Queen Collection Jumbo Gloss Balm. I was more interesting in seeing the different in the Queen Collection balms and regular CoverGirl balms COLOR selection. Other than a couple heavy plums and bronzes in the Queen Collection, the colors are in the same family. *shrugs*
I picked up only ONE( I had a coupon) which I have no idea of the name CoverGirl doesn't print the name on the gloss balms. The number is Q810. If I find out the name OR if you know the name, let me know in teh comments so I can update the post!!
This is Q810 with a couple a swipes to my lips. The consistency and pigmentation is no different from the CoverGirl one. I like this color though, great for everyday and putting it in your bag for touch ups.
Q810 Swatched on my hand.....
Overall, I love this color and this balm, but I am so gloss stick/ balm stain/ jumbo color gloss'd OUT!!! OMG!! Everybody is doing the same thing with these balm sticks! There are a couple exceptions being some companies balm sticks are more moisturizing or more pigmented or have more longevity, but they are all dancing to the same beat. I will say, that the Queen Collection Gloss Balms will cater to women who like darker shades like plums, browns, bronzes, and dark reds. Pick up a couple if that's what you like!